The fifties. A time of fun and innocence. Brigitte Bardot, doo-wop, hulahoops and… Ritchie; delicious, home-style lemonade. Happily sold in Belgium till the late 70’s, Ritchie then decided to take a well-earned holiday. Now Ritchie is back! As effervescent as the fabulous 50’s but with a 21st century taste.
Jan Verlinden decided after 22 years to give up his job and career as a marketer. He lived and worked in six different countries and on three different continents but as from end 2017 he went back to his roots: his parents' brewery in Flemish Brabant and relaunched Ritchie, a traditional Belgian lemonade based on an old family recipe.
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