From concepts to national ads

How do you successfully run a B2C company? Jan Verlinden from the Belgian lemonade brand Ritchie shares how his brand grew from a supermarket-tasting sample to a well-known brand in Belgium, challenging big brands daily. Professor Tim Smits from KU Leuven will provide valuable insights on B2C marketing. During a final panel discussion, several B2C start-up founders will discuss various topics related to running a successful B2C company. 

Join us for an engaging conversation and gain new ideas and perspectives on elevating your consumer product brand and marketing.