Founding a sustainable business

Your smartphone and daily cup of coffee have a bigger impact on the environment than you might think. After all, producing smartphones requires a lot of energy, materials that are polluting to source, and exploitive human labor. And coffee doesn’t do much better, with deforestation and soil depletion as possible effects.

So far, so gloomy, right? But it doesn’t have to be that way. That’s what Bas van Abel thought when he offered a solution to the smartphone issue with Fairphone, named one of the fastest-growing European tech start-ups. While Gert Linthoudt created a clean and fair coffee chain with Ray & Jules that consumers can feel good about supporting.

Find out in this talk, moderated by Tine Hens, how Bas and Gert managed to turn their green ideals into powerful brands.